Examiner: Companies that create underdog narratives sell more products

Companies that create underdog narratives sell more products June 30, 2011 Kenya McCullum, Workplace Communication Examiner Everyone loves an underdog--and when underdog stories are part of a company's advertising campaigns, consumers become inspired … to open their wallets. Researchers Anat Keinan, Jill Avery,… Read more ► Write for Examiner.com Examiners come from all walks of life and contribute original content to entertain, inform and inspire their readers. They are credible, passionate and influential because of their knowledge of a particular topic. Want to join their ranks? Become an Examiner Hot Topics Javier Colon Wins 'The Voice' Casey Anthony Trial Updates Denise Richards Adopts Baby Girl Summer Road Trip Destinations Local July 4 Celebrations Summer Drinks, Outdoor Grilling & MOre See Baseball's Top Prospects Does Your Pet Have a Dirty Mouth? Slideshow Offbeat Training LLC VAS Results 4 photos 0 Comments

You are receiving this email at rpayagond20.five@blogger.com because you subscribed to Workplace Communication Examiner. Not interested? Unsubscribe to stop receiving these email alerts. You can also change your email address at anytime. Copyright © 2011 Clarity Digital Group LLC d/b/a, 555 17th St, Denver, CO 80202, Suite 400. Examiner.com. All rights reserved.

Unsubscribe | Terms of Use