Saturday, January 1, 2011

Examiner: Mythbusting: How companies can overcome urban legends

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Workplace Communication Examiner
Kenya McCullum

Mythbusting: How companies can overcome urban legends

December 31st, 2010 1:48 pm EST

Some urban legends relate stories of things that go bump in the night and others deal with--and can have an adverse effect on--the reputation of a company. In "Understanding Urban Legends: A Peculiar Public Relations Challenge" (Public Relations Quarterly, Vol.…

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