Tuesday, January 25, 2011

Examiner: Motivate Your Team by Creating Brand Champions

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Workplace Issues Examiner
Elizabeth Freedman

Motivate Your Team by Creating Brand Champions

January 24th, 2011 3:29 pm EST

The next time you're looking for a little fun at the office, try this one on for size: Prowl around a few cubicles and sneak up behind an unsuspecting employee or two.  Then, quickly, before they have time to think, bombard them with a series of questions: "How would you define our brand?  How does our brand differ from our competitors' brands?  How do we support our company's brand on a regular basis?"…

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